Creation Features — The Lego Company Background

By embracing fans numerous and demographics, striking a fair balance between consistency and adaptability and taking the time to listen to customers Lego has found a way to keep its interlocking bricks in the hands of millions. It’s a model that other companies should follow, says McKee.

To incorporate financing 1948, Ole Kirk Kristiansen and his workshop had just starting producing a variety of wooden toys. It wasn’t until the following day that they launched using a new plastic-injection rounds machine to create plastic bricks, which in the near future gave all of them an advantage over their competition in the flourishing post-war marketplace.

In 49, they developed producing the bricks with studs with them to enable them to emergency together. This is a key iteration, making the bricks far more stable and sturdy. Later, in 1958, they built a major improvement with the release of what is known since the 「stud and joining system」, which will ensures that each and every Lego stone fits with any other stone. These two vital iterations happen to be why Profano sets manufactured 40 years before still interlock seamlessly with those constructed today.

Over the years, Lego has kept the finger to the pulse of pop tradition by joining up with big-name franchises just like Star Battles and Harry Potter. They have also appreciated the community of adults which have been fans of the trademark, known as AFOLs (Adult Fans of Lego), with a range of sets such as Back to the Potential DeLorean period machine and a set of feminine Nasa scientists.